PremierCraft Metal Fabrication & Manufacturing

Revitalized Company Identity

Founded in 2007 by a third generation Journeyman and Master Craftsman, PremierCraft is a custom sheet metal fabrication and manufacturing shop based in Oklahoma City. The team of industry experienced professionals are equipped to produce an extensive scope of projects at all stages to full-fill the needs of a diverse range of clientele including Residential, Ornamental, Commercial and Industrial. All products are made custom to order, clients are able to determine quantity, material type / thickness and provide their own unique dimensions.

A timeless and more versatile identity system was required to boldly suit their web presence, sales collateral, packaging, and POS displays. As a full-time in house designer I was honored to be able to carry this out. Reworking their identity system and collateral to be as classic as the centuries old metal working traditions PremierCraft embraces.

- Identity System
- Logos and Secondary Marks
- Custom Wordmark
- Internal Forms
- Collateral & Touchpoints
- Creative Direction
- Brand Design
- Graphic Design
- Photography & Editing
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- OMAX CNC Layout

[2022 06.07] - Original Vs. ReImagined .jpg

Innovation Rooted In Tradition

I aimed to re-design the logo in a way that would make it more versatile for use in collateral and touchpoints while paying homage to the original design.

The wordmark was created using two different calligraphic typefaces which were then redrawn to create a unified look. Flourshes were added to some characters to create a more unique look and balance the small caps casing.